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Customer lifetime value calculator

What a customer is worth over time, and how much you can spend to win one.

  • Free
  • No sign-up
  • Works on any device

About Customer lifetime value calculator

Estimates what a customer is worth over time from average order value, purchase frequency, margin and lifespan or churn, and how much you can spend to win one. A common rule is to keep customer acquisition cost below one third of lifetime value.

How to use Customer lifetime value calculator

  1. Enter your numbers above.
  2. The result updates instantly as you type.
  3. Change any value to compare different cases.

Why use this tool?

Also known as

Frequently asked questions

What is a good LTV to CAC ratio?

Many businesses aim for at least 3 to 1, meaning a customer returns three times the cost of acquiring them. Below that, growth may not be profitable.

Is Customer lifetime value calculator free?

Yes. Customer lifetime value calculator on Toolipedia is free to use, with no sign-up and no watermark.

Is it safe to use?

Yes. Everything is worked out in your browser, and nothing you enter is sent to our server.

Does it work on my phone?

Yes. It works in any modern browser on Android and iPhone, as well as on tablets and computers. There's nothing to install.

Do I need an account?

No. Just open the page and use the tool. There's no sign-up and no email needed.

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