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UTM link builder

Add utm_source, utm_medium and utm_campaign to links for Google Analytics campaign tracking.

  • Free
  • No sign-up
  • Works on any device

About UTM link builder

Add utm_source, utm_medium and utm_campaign, plus optional term and content, to a link so Google Analytics can tell where visitors came from. Use consistent lowercase names, for example newsletter, email and spring_sale, because analytics treats Email and email as different values.

How to use UTM link builder

  1. Type or paste your text in the box above.
  2. The result appears instantly as you type.
  3. Copy the result or download it as a file.

Why use this tool?

Also known as

Frequently asked questions

Which UTM parameters are required?

Source, medium and campaign are the core three. Term and content are optional and help with paid keywords and A/B test variations.

Is UTM link builder free?

Yes. UTM link builder on Toolipedia is free to use, with no sign-up and no watermark.

Is it safe to use?

Yes. Everything is worked out in your browser, and nothing you enter is sent to our server.

Does it work on my phone?

Yes. It works in any modern browser on Android and iPhone, as well as on tablets and computers. There's nothing to install.

Do I need an account?

No. Just open the page and use the tool. There's no sign-up and no email needed.

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