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CPM, CPC and CTR calculator
Ad costs: cost per thousand views, per click, per lead and click-through rate.
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About CPM, CPC and CTR calculator
Works out ad metrics from your spend and results: CPM is cost per thousand impressions, CPC is cost per click, CPL per lead, and CTR is clicks divided by impressions. Use it to compare campaigns across platforms that price differently, such as view-based and click-based ads.
How to use CPM, CPC and CTR calculator
- Enter your ad spend.
- Add the impressions, clicks and leads you got.
- Read the CPM, CPC, cost per lead and click-through rate.
Why use this tool?
- Private: everything happens in your browser. Nothing you enter is uploaded.
- Free, with no sign-up, no watermark and no limit on how often you use it.
- Works on phones, tablets and computers: Android, iPhone, Windows, Mac and Linux. Nothing to install.
- Free to embed on your own website, with a ready-made code to copy.
- Available in 10 languages.
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Frequently asked questions
How do I calculate CPM?
Divide the total cost by impressions and multiply by 1,000. Spending 50 for 20,000 impressions gives a CPM of 2.50.
How is CTR calculated?
Click-through rate is clicks divided by impressions, times 100. Ten clicks from 1,000 impressions give a CTR of 1%.
Which metric should I optimise?
It depends on your goal. CPM suits awareness, CPC suits traffic and cost per lead suits sales. Compare each against what a customer is worth to you.
Is CPM, CPC and CTR calculator free?
Yes. CPM, CPC and CTR calculator on Toolipedia is free to use, with no sign-up and no watermark.
Is it safe to use?
Yes. Everything is worked out in your browser, and nothing you enter is sent to our server.
Does it work on my phone?
Yes. It works in any modern browser on Android and iPhone, as well as on tablets and computers. There's nothing to install.
Do I need an account?
No. Just open the page and use the tool. There's no sign-up and no email needed.
Can I put CPM, CPC and CTR calculator on my own website?
Yes. Use the Embed on your site button under the tool to copy a short piece of code and paste it into your page. It is free, needs no account, and the tool keeps working inside your page.