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Engagement rate calculator

Work out the engagement rate of Instagram, TikTok and other posts by followers, reach or views.

  • Free
  • No sign-up
  • Works on any device

About Engagement rate calculator

Works out the engagement rate of a post: total interactions (likes, comments, shares, saves) divided by followers, reach or views, multiplied by 100. Reach-based rates are fairer for posts seen by non-followers. Compare rates against similar accounts, since averages differ across platforms.

How to use Engagement rate calculator

  1. Enter your numbers above.
  2. The result updates instantly as you type.
  3. Change any value to compare different cases.

Why use this tool?

Also known as

Frequently asked questions

Should I divide by followers or by reach?

Reach tells you how engaging a post was for people who saw it. Followers gives a standard number brands often request. Pick one and use it consistently.

Is Engagement rate calculator free?

Yes. Engagement rate calculator on Toolipedia is free to use, with no sign-up and no watermark.

Is it safe to use?

Yes. Everything is worked out in your browser, and nothing you enter is sent to our server.

Does it work on my phone?

Yes. It works in any modern browser on Android and iPhone, as well as on tablets and computers. There's nothing to install.

Do I need an account?

No. Just open the page and use the tool. There's no sign-up and no email needed.

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